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Opening ceremony

  Opening session
Sport tourism as an opportunity for mountain destinations.

Kim Gi-hyeon

Greeting message: Mr. Kim Gi-hyeon, Mayor of Ulsan Metropolitan City, Republic of Korea


Mr. Márcio Favilla

Mr. Márcio Favilla, UNWTO Executive Director for Operational Programmes and Institutional Relations.


H.E. Mr. Francesc Camp

H.E. Mr. Francesc Camp, Minister of Tourism & Trade of Andorra




Mr. George Chogovadze
Mr. George Chogovadze, Head of Georgian National Tourism Administration  

Mr. Richard Kämpf

Mr. Richard Kämpf, Director for Tourism Policy, Federal Department of Economic Affairs, Education and Research, Switzerland.




Sra. Ana Cristina Gozalo

Sra. Ana Cristina Gozalo,  Head of Department of Sport and Nature Tourism . Turespaña, Madrid, Spain





Session 1

Outdoor and Adventure Tourism products need promotion: What are the new marketing tools for mountain destinations?

Mr. Enric López

Keynote and moderator: Mr. Enric López. Director of the Master's Degree in Strategic Management for Tourism Companies, CETT – University of Barcelona, Barcelona, Spain


Mr. Mathias Schattleitner

Mr. Mathias Schattleitner, Managing Director, Tourism Marketing Schladming-Dachstein, Austria


Mr. Jordi Ramot

Mr. Jordi Ramot, CEO & Founder, Wikiloc - Authentic Outdoor Experiences, Girona, Spain


Mr. Eric-A. Balet

Mr. Eric-A. Balet, CEO, Groupe Téléverbier SA, Verbier, Switzerland


Mrs. Nathalie Saint-Marcel

Mrs. Nathalie Saint-Marcel, Deputy Director, Cluster Montagne, France



Session 2

Hosting Sport events:  A suitable tool to enhance the added value for a destination vs. a cost-intensive exercise with limited return on investment

Mr. Martí Rafel
Moderator:  Mr. Martí Rafel. General Manager of Vallnord ski resort, Andorra    

Mr. Alfonso Torreño

Mr. Alfonso Torreño, Marketing and Communication Manager, Grandvalira, Andorra


Mr. Richard Adam

Mr. Richard Adam, Commercial Manager, Engadin St. Moritz Mountains AG, Switzerland


Mr. Philippe Sudres

Mr. Philippe Sudres, Communication Director, Amaury Sport Organisation (ASO), France


Mr. Bruno Lalande
Mr. Bruno Lalande, Head of strategy EMEA, REPUCOM, France  

Mr. Martin Gaffuri

Mr. Martin Gaffuri, Global Running Sports Marketing and Communication Manager, SCOTT Sports, SCOTT Sports, Switzerland



Session 3:

Positioning of Adventure tourism in the global marketplace: quality visitor experience and the challenge to define the line between authenticity and artificiality

Mountains are perfect locations for adventure tourism and therefore many mountain destinations develop spectacular facilities to attract new customers. This session explores the long term strategies to develop sustainable adventure tourism products while avoiding an artificial superstructure.

Ms. Esencan Terzibasoglu

Moderator: Ms. Esencan Terzibasoglu, Director, Destination Management and Quality Programme, UNWTO


Ms. Eva Stravs-Podlogar

Ms. Eva Stravs-Podlogar, Acting Director General, Tourism and Internationalisation Directorate, Ministry of Economic Development and Technology, Slovenia


Mr. Chris Doyle

Mr. Chris Doyle, Executive Director Europe, Adventure Travel Trade Association.


Mr. Christopher Hinteregger

Mr. Christopher Hinteregger, Kohl & Partner Hotel & Tourism Consulting, Austria


Mr. Willy Fux

Mr. Willy Fux, Consultant, LHM Conseil, Member of Cluster Montagne, France



Session 4:

How do mountain destinations react to the new customers seeking a healthier and more active lifestyle?

Mr. Miguel Pedregal

Moderator: Mr. Miguel Pedregal. General Manager of Caldea-Inúu, Andorra


Mr. Veikko Halonen

Mr. Veikko Halonen, CEO, Vuokatti Sport, Finland


Mr. Enric Torres

Mr. Enric Torres, Director for Products and New Projects, Andorra Turisme


Mr. Marcelo Garcia Leyenda

Mr. Marcelo Garcia Leyenda, Coordinator of Strategic Projects, Villa La Angostura, Argentina


Ms. Imma Jiménez

Ms. Imma Jiménez, Director, Andorra Development and Investment Agency (ADI), Andorra



Session 5:

Athletes as testimonials

Mr. Douglas Pate

Keynote and moderator: Mr. Douglas Pate, CEA - Andorra’s Enterprise Confederation., Andorra.


Mr. Albert Llovera

Mr. Albert Llovera, Rally driver and former alpine skier, Andorra


Mr. Ferran Latorre

Mr. Ferran Latorre, Mountaineer, traveler and discoverer, Barcelona, Spain


Mr. Xavier Florencio

Mr. Xavier Florencio, Katusha team Sport manager, Andorra


Mr. Jean-Philippe Monfort

Mr. Jean-Philippe Monfort, International Project Manager, Cluster Montagne, France



Session 6:

Hiking: Re-invention of Hiking: An indispensable activity for mountain tourism

Ms. Cathy O’Dowd

Keynote and moderator:  Ms. Cathy O’Dowd, Rock climber, mountaineer and author, South Africa.


Ms. Franziska Thiele

Ms. Franziska Thiele, Institute for Tourism and Regional Research, Ostfalia University of Applied Science, Germany


Mr. Alfredo Ferreyros

Mr. Alfredo Ferreyros, CEO of Explorandes, Peru


Mr. Andy Schimeck

Mr. Andy Schimeck, CEO, Marmot Mountain Europe, Germany


Ms. Catherine Germier-Hamel

Ms. Catherine Germier-Hamel, CEO & Founder, Millennium Destinations, Republic of Korea



Extra session

Presentation of a Global Initiative: The “Mountain Partnership” at FAO (United Nations Food and Agriculture Organization)

Ms. Mia Rowan

Ms. Mia Rowan, Communication and Advocacy Specialist, Mountain Partnership Secretariat, FAO. Italy.



Technical conclusions, closing remarks and closing ceremony

Mr. Christopher Hinteregger

Mr. Christopher Hinteregger, Scientific Director of the Congress, Austria



Closing ceremony


Hon. Mr. Josep Miquel Vila, Mayor of Sant Julià de Lorià - Andorra
Hon. Ms. Trini Marín, Mayor of Escaldes Engordany - Andorra
Mr. Márcio Favilla, UNWTO Executive Director for Operational Programmes and Institutional Relations
H.E. Mr. Francesc Camp, Minister of Tourism and Trade of the Principality of Andorra




Sant Julià de LòriaGovern d'AndorraUNWTOAnodrra Turisme


Andorra TurismeComú de CanilloComú d'EncampComú d'OrdinoComú d'Andorra la VellaComú de Sant Julià d eLòriaComú d'Escaldes-Engordany

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