Head of Strategy Europe, Middle East and Africa
Bruno Lalande joined Repucom in November 2012 as Head of Strategy EMEA, based in Paris.
For more than 20 years, Bruno Lalande has been a trusted adviser of brands, rights holders, agencies, media and governments across the sports and entertainment sectors in the EMEA region. At Repucom, he assists the sports and entertainment industry ecosystem with their strategic challenges. In the particular field of event hosting, Repucom’s GTE expertise provides a precise view for all stakeholders in their ex-ante projections and post event measures.
Bruno Lalande began his career in 1993 by co-founding Access Press International (API), a research institute specializing in media and market research (sponsorship and editorial). In 2000, he joined the WPP group where he led Kantar Sport and the Department of Information at Kantar Media. He next joined the Lagardère Group as board member of the Sport Department, holding the role of Secretary General for Europe and Africa.
As sports marketing specialist, Bruno is also involved in various training courses at institutes such as Sciences Po Paris, HEC and ESCP. He is co-author of the book ‘Marks and Measures, a decade of sport business’ (RLT).