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Enric López C

Enric is the director of the “Tourist Company Management” University Master’s Degree in the speciality of “E-Tourism: online marketing and commercialisation strategies”, and is responsible for the marketing area of the Degree and Postgraduate studies of the CETT University School of Tourism and Hostelry – University of Barcelona.

In the area of “eTourism” he is a researcher and expert in subjects related to the online and mobile presence of tourist organisations: communication, commercialisation, online reputation, entrepreneuring… etc. and is a habitual speaker at meetings, talks and events on this subject. He is also on several scientific committees of academic congresses in his area of knowledge.

Along with Nextel Treval, he is the joint director of the "Online and mobile presence of the wellness sector in Spain" study, joint director along with Vivential Value of the project "Tourist intelligence for competing in the Chinese market: Online reputation of Spanish hotels in the view of Chinese tourists", and joint director along with EscapadaRural.com and Netquest, of the Observatory of Rural Tourism in Spain 2013, 2014 and 2015.


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