Ms. Esencan Terzibasoglu, Director, Destination Management and Quality, World Tourism Organization (UNWTO)
Ms. Esencan Terzibasoglu has been working in the UNWTO since 2001 as the responsible person for the programme activities in the area of tourism destination management, which is relatively a recent concept and activity concerning tourism governance at national and particularly at regional and local level. "Quality" has recently been integrated in the same programme which will mainly focus on destination quality as a parameter for competitiveness.
She studied "urban and regional planning” in the Middle East Technical University in Ankara, Turkey and worked 25 years in the public sector in Turkey and abroad where she held senior management positions in tourism master planning, tourism investment policies and legislation , site planning and conservation of cultural heritage sites, vocational tourism training, international relations and lastly, in tourism promotion and marketing ( 8 years as the Director of the Turkish Tourism Office in Madrid, in charge of Spain, Portugal and South America) before joining the UNWTO).
During her various posts in the public sector, she also contributed as an international expert to some research projects and initiatives conducted by international organizations such as UNEP, particularly on “sustainable tourism development and management” in the Mediterranean coastal zones. Besides being an official delegate in the meetings of regional and international organizations like WTO (UNWTO), UNESCO, HABITAT, OECD Tourism Committee, MEMMTA, etc., she was invited to contribute to many conferences, seminars and workshops with technical papers/presentations.