Mathias Schattleitner grew up in tourism with his parents' hotel establishments. After 5 years of higher level tourism school at Bad Hofgastein he started to study at the FH University of Salzburg: Management & development of tourism offers. Parallel he started to work besides the studies at Ski amadé, the biggest ski alliance of Austria. He spent 10 years at the management team of Ski amadé, at last as deputy director.
In the year of 2013 he took over to the management of Schladming-Dachstein as managing director of the tourism destination management company. Schladming-Dachstein hosted the FIS Alpine Ski World Championship in 2013 (and 1982), which was a very important impulse for the further successful development of the whole mountain region. In fact Schladming-Dachstein is part of the best performance tourism regions of Austria.
2nd March, 11:45– 13:30h
Schladming-Dachstein: A successful region due to new marketing & product strategies
Schladming-Dachstein is a tourism region in Styria/Austria with over 3.1 Mio. overnight stays per year, which means the 5th biggest holiday region of the Austrian Alps. The region is centrally organized – the destination management company runs the marketing & product development for the 7 holiday centers in the region. There are to two main factors of success: On the one hand there are big strategic tourism alliances - Schladming-Dachstein is part of Austria’s largest ski alliance Ski amadé. On the other hand, in summer the launch of the Schladming-Dachstein Sommercard – an inclusive destination card – created a new market and brought a big increase in overnight stays and arrivals in summer. These two main factors in combination with the focus to form special guest experiences and products let the region develop very strongly in the last years. Big events like the FIS Alpine Ski World Championship 2013, the annual FIS Nightrace or the MTB Alpentour Trophy are big stages to generate a lot of consumer demands to travel into the region. The philosophy of marketing is quality instead of quantity - based on the slogan “less is more”. Mixed up with a couple of innovations, like the first installation of a wide-area Free WIFI in 2008 or the development of the data ski goggles, the communication mix is very effective. In order to stay successful also in future, an adaption to the changing markets is essential. Reinvent the communication to the consumers (Social Media), find new international markets – like Asia with China or India, and react to the new distribution channels (online booking) in the www.